Sean Jordan supernerd

Stopped by Borders yesterday, and picked up a new book, cleverly titled Website Optimization, by Andrew B. King.

I was looking for a book which covered SEO, and this fits the bill. O’Reilly books are pretty well known for their quality in the techie field. Paraphrased from the back cover, here is what it has inside:

• “Best practices to improve search engine rankings”
• “Keyword optimization and guerilla PR techniques”
• “Optimize pay-per-click campaigns”
• “Maximize conversion rates by using landing page guidelines to increase leads and sales…”
• “Tune website performance by utilizing XHTML, CSS, and Ajax techniques…”

Glancing through, it looks pretty solid, and has a 5-star rating on Amazon. It’s definitely worth checking it out, and the current price of $26.39 (PLUS FREE SHIPPING!) is a much better deal than the $39.99 sticker price I paid.

I have a lot of time off work coming up soon, due to the holidays, vacation, etc. I hope to get through the book soon, and will definitely post my reaction.